Up to you exactly how you want to run your business.
First step is always DM'ing, with no content, focus on branding, ads, building funnels and email lists or personally selling anything yourself.
Second potential step can be to outsource the DM aspect to someone else and have them generate leads for you.
Third potential step can be to start focusing on branding, content, building lists once you have generated sales as now you have a firm foundation of how to actually help people in the space (with results to back it up).
Fourth potential step could be to build out your own free offer and product.
I help with all the stages.
BUT...Don't get ahead of yourself, lets get you generating consistent sales inside of your business through only DMs first.Â